Three new devices target market share recently lost to Android and iPhone

Research in Motion, developers of the Blackberry phenomena, have hit back at skeptics with a three model launch. Following months of frustrating anticipation the Blackberry Bold 9900 / 9930 is on the shelves.

In simultaneous launches, aimed at redressing recent market share losses to both iPhone and Androids, RIM offered the Blackberry Torch 9810 and the Torch 9850 / 9860.

All three products will run on Blackberry’s new operating system OS 7, promoted as a “next generation” development.

The Bold 9900 / 9930 features QWERTY  keyboards, a 2.8in display and 8GB on-board memory.

The Torch 9810 has a 3.2in touch screen plus a slide-out QWERTY keyboard.

It is the Torch 9850 / 9860 that is of significant interest,  having a 3.7in all-touch display only. It marks Blackberry’s return to  all-touch displays after poor market reception of  its previous Blackberry Storm series; an important response as statistics indicate that the dominant consumer sector have a marked preference for the iPhone and Android  smartphones.

A RIM spokesman claimed that BB OS7 was up to 40% faster than OS6 and 100% faster than OS5.  Displays, using “liquid graphics” technology have a high pixel density of  more than 250dpi.

Will this boost Blackberry sales? Maybe.  Blackberry could suffer yet further from unrealistic customer anticipation who are aware that QNX driven smartphones are already in Blackberry’s development pipeline.

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