Can Nokia get its Mojo back with the Lumia?

nokia launches lumia driven by ms mango 7.5 - unlock worldwide

nokia launches lumia driven by ms mango 7.5 - unlock worldwide

Well folks, the battle for smartphone domination is heating up again. Today Nokia launched the Lumia 800 and Lumia 710, a first for them as both of these smartphones are driven by Microsoft Windows Mango 7.5 OS. This was the main feature at the annual Nokia World event held in London, UK.

Nokia is presenting a new strategy. One that clearly states their intention to own a bigger piece of the pie in the smartphone segment of the telecom industry. RIM BlackBerry®, Apple, Samsung, Sony Ericsson, Motorola, LG and HTC are sure to be watching this new alliance between Nokia and Microsoft with great care. Nokia has unveiled a new line of innovative phones that are specifically design to compete head to head with the very best. This is a departure from a company that sells 85% of it mobile phone around the world and in developing countries at very competitive rates. They know there are bigger profits to be had in the high-end smartphone segment.

From a design perspective the new Nokia Lumia 800 is stunning, and it has been designed to leverage the best of all social media interaction and internet browsing. The Nokia Lumia 710 is more affordable with less bells and whistles, but still a great affordable smartphone for the masses. It is clear the Nokia is driving innovation throughout its entire portfolio of mobile phones. They are trying to bring compelling new products into the market and hoping that brand loyalty from the millions that have experienced their entry-level phones will translate into upgrades into the new suite of Nokia Lumia mobile devices. And of course the big differentiator is the lack of their own Symbian OS in favour of MS Mango 7.5.

nokia lumia 800 smartphone
Nokia Lumia 800

Key features of the new Lumia 800 and Lumia 710

  • Exchangeable back covers (710)
  • More applications
  • IE9 browsing
  • 1.4 GHz processor
  • MS Mango 7.5 OS
  • MixRadio
  • Gigfinder
  • Monster headsets
  • LTE & CDMA
  • Dual SIM
  • 3.7 inch Full Touch Screen design
  • Nokia Maps
  • Nokia Live View Beta
  • Carl Zeiss optics camera and HD video (800)

The new Nokia Lumia 800 will roll out across Europe, in the UK, France, Germany, Italy, Netherlands, and Spain in November. The Lumia 710 will be released in India, Hong Kong, Russia, Taiwan and Singapore in December. And Nokia has not forgotten about the North American market and has plans for a big USA marketing campaign in 2012.

The release of the Lumia 800 and Lumia 710 is a bold move and clearly states Nokia’s intentions. Microsoft will certainly help with the marketing push as they want to see their MS Mango 7. 5 gain OS market share. Nokia sure hopes that this is what it takes to get its Mojo back. Only time will tell. As always, at we will keep you updated.


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